Brand is to a company what personality is to the individual. It is shaped by values, experiences, and priorities, with a few quirky qualities thrown in. In the same way that most people are more trusting of a friend than a stranger, 59% of consumers prefer to buy products from...
There’s one form of digital media that we recommend to absolutely all of our clients. It’s widespread, simple to use, and has an outstanding ROI. This platform has 2.5 billion users, and it is the most common activity on today’s smartphones. Can you guess what it is? Email marketing is one...
Maybe we’re biased, but we think that marketing is arguably the most important aspect of planning and carrying out any event. Here’s why: you can create the most incredible event in the history of the events industry, but without a five-star marketing strategy, there will be no one there to...
If you’re reading this blog post, chances are you know at least one social media influencer. These digital celebs are referred to as “influencers”, due to the leverage their accounts have over an audience. This digital industry is led by towering mega-influencers (1 million+ followers), followed by macro-influencers, who boast...
Today’s social media platforms level the marketing playing field in an unprecedented way. Universally accessible resources make it easier than ever for small businesses to compete with high-budget marketing operations. It’s a wise idea to invest in digital marketing, but it is crucial for businesses on a budget to be strategic....
If you have an interest in digital marketing, photography, or visual storytelling, you have likely heard the term “photojournalism”. When I first heard this term, I had so many questions. Is it journalism? Is it photography? Is it an art, or a marketing strategy? In short, it is and can...
Modern businesses and marketing teams are constantly seeking new ways to increase their engagement and encourage their audience to comment, like, and share their Facebook posts. These actions have a mathematical ripple effect: increasing your favorability in Facebook’s algorithm causes your posts to pop up on more feeds.With so...
