Author: Sabrina Horrisberger

Go Digital. Get Results.

NEW YEAR, NEW DIGITAL MARKETING TRENDS

As we approach the new year, digital marketing experts are already preparing for an exciting and triumphant 2023. The digital landscape is constantly changing as new technologies and techniques are discovered. So, it’s no surprise that 2023 is shaping up to be a year of significant changes.  Do you want to know which digital marketing…
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December 6, 2022 0

UNIQUE WAYS TO GIVE BACK THIS SEASON

We are fastly approaching the holiday season filled with festivities, excitement, and of course, gift-giving. The end of the year always seems to be the busiest time of the year. It’s not only the time to show your loved ones you care about them by giving gifts, but it’s the time to show your community…
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November 9, 2022 0

EVENT MARKETING: WHY IT’S SO IMPORTANT FOR YOUR BRAND

As a marketing agency, Influence Digital Solutions is well aware of the benefits of all forms of advertising. Both printed media and our favorite- digital marketing, have been proven to be very effective in reaching people. There is, however, another form of marketing that professionals are finding to be crucial to the success of a…
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September 9, 2022 0

HOW TO BEST BUILD YOUR BRAND’S VOICE

Every time you post a picture with a caption, post comments and “likes”, or share links or blogs, you are exercising your brand’s voice. Are you being intentional with each social media interaction? If you’re reading this, your answer might be “no”. Building and maintaining an authentic and consistent brand voice is crucial for a…
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August 23, 2022 0

HOW TO GENERATE THE BEST CONTENT FOR YOUR CAMPAIGNS

From paid advertising to word of mouth, there are dozens of marketing strategies for businesses to employ. But in 2022, there is one that reigns supreme: content marketing.  What is content marketing? This marketing scheme utilizes social media, blogs, videos, and other media to attract the attention of a targeted audience. Creating consistent content that…
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August 11, 2022 0

BEST GAMES TO PLAY WITH YOUR AUDIENCE AND HOW TO COLLECT DATA ON THE WAY

Instagram games are a great tool to utilize in order to boost engagement and connect with your online community. They’ve become an important player in social media marketing as they help businesses increase followers and raise brand awareness. If you find yourself struggling to find ideas for content, this is a great way to add…
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August 8, 2022 0

WHY STORYTELLING IS THE KEY TO BRAND MARKETING

In today’s fast-paced society, humanity is becoming the new standard for businesses. We are rewarded daily with instant gratification and the ease of the internet, thus making human connection increasingly more scarce, yet treasured. Because of this, companies can no longer be faceless operations, relying on commercials and printed ads. Instead, they need to engage…
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July 26, 2022 0

HERE’S HOW REELS ARE CHANGING THE GAME

Most of us are guilty of scrolling on Instagram, watching reels for hours endlessly. If you are one of the few who have not discovered the magic of reels yet, Instagram reels are short videos where people or brands get to showcase their message, personality, and creativity. They have proven to be an amazing way…
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July 19, 2022 0

WRITING THE MOST EFFECTIVE MARKETING EMAIL

Email marketing has become a standard tool in the digital marketing realm. No matter how beautiful your marketing emails may look, if the content is not clear and concise, your subscribers will stop opening and start deleting. So how do you write a high performing email campaign that is destined to get opened and clicked?…
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March 14, 2022 0

HOW TO AVOID COMMON DIGITAL MARKETING MISTAKES

Businesses are continuing to invest in digital marketing in 2022 because we’ve seen the results. Digital marketing can certainly be a tricky business, so it’s crucial to learn what works and what doesn’t. Businesses won’t find the success they crave if they keep making the same mistakes that affect their traffic, lead generation conversion rates…
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March 1, 2022 0