Let’s face it, there are a number of options for nearly every product on the market. When making a purchasing decision, the majority of consumers want to make sure they’re getting a great product for their hard-earned cash. Testimonials are an incredibly important tool for consumers, and the credibility they lend is essential for businesses.…
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In so many ways, the year 2020 marks a brand new start. For those in the digital marketing field, it signifies more than just a new year or even a new decade. The 2010s brought us the widespread popularity of nearly every social media platform in use today. Instagram, a transformational app with larger sales…
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Brand is to a company what personality is to the individual. It is shaped by values, experiences, and priorities, with a few quirky qualities thrown in. In the same way that most people are more trusting of a friend than a stranger, 59% of consumers prefer to buy products from brands familiar to them. If…
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There’s one form of digital media that we recommend to absolutely all of our clients. It’s widespread, simple to use, and has an outstanding ROI. This platform has 2.5 billion users, and it is the most common activity on today’s smartphones. Can you guess what it is? Email marketing is one of the most effective…
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Maybe we’re biased, but we think that marketing is arguably the most important aspect of planning and carrying out any event. Here’s why: you can create the most incredible event in the history of the events industry, but without a five-star marketing strategy, there will be no one there to enjoy it. Word-of-mouth only goes…
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If you’re reading this blog post, chances are you know at least one social media influencer. These digital celebs are referred to as “influencers”, due to the leverage their accounts have over an audience. This digital industry is led by towering mega-influencers (1 million+ followers), followed by macro-influencers, who boast between 100K and 1M followers.…
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Today’s social media platforms level the marketing playing field in an unprecedented way. Universally accessible resources make it easier than ever for small businesses to compete with high-budget marketing operations. It’s a wise idea to invest in digital marketing, but it is crucial for businesses on a budget to be strategic. Social media accounts act…
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If you have an interest in digital marketing, photography, or visual storytelling, you have likely heard the term “photojournalism”. When I first heard this term, I had so many questions. Is it journalism? Is it photography? Is it an art, or a marketing strategy? In short, it is and can be all of the above.…
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Modern businesses and marketing teams are constantly seeking new ways to increase their engagement and encourage their audience to comment, like, and share their Facebook posts. These actions have a mathematical ripple effect: increasing your favorability in Facebook’s algorithm causes your posts to pop up on more feeds. With so much content on Facebook, how…
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One of the most common questions I get asked is, “Why did you decide to become a digital marketer after working as a travel consultant?” Making this leap has been one of the most rewarding risks I’ve taken. Witnessing the difference that a well-developed digital marketing strategy makes for a business never fails to inspire…
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