In the world of digital marketing, cultivating a loyal audience is a triumph worth celebrating. As we approach Thanksgiving, it's the perfect time to express gratitude to those who have been with you through thick and thin. Social media platforms offer a unique stage to showcase your appreciation and strengthen...
While social media is often used to tell a positive and influential story of a brand, organizations can be hit with bad press. It is not uncommon for an organization to face criticism on social media, further painting a brand in a bad light. You might be asking yourself how...
Platforms such as Instagram, Twitter, Facebook, and TikTok have many social media stars that hold to power to influence the behaviors and interests of their audience. Due to the fact that social media has a significant impact on society and its trends, brands work with influencers to reach large audiences....
Around the world, thousands of users are trying to tell their stories, but what makes your message different? How do you get people to listen? With confusion comes uncertainty, and consumers look for messages that make their goals seem attainable. Humans are constantly looking to improve their quality of life,...
Do you ever pick up a book and you can't stop reading? You can’t help but feel an attachment to the plot and characters. Scrolling on social media is like reading someone's story. The way that a brand's story is told through media determines how an audience connects and engages...
It’s no secret that we are living in the digital age of history. First came computers, then handheld devices, and now technology is so advanced, we don’t blink twice as we use it in almost every part of our daily lives. Seriously, when was the last day you went completely...
As we approach the new year, digital marketing experts are already preparing for an exciting and triumphant 2023. The digital landscape is constantly changing as new technologies and techniques are discovered. So, it’s no surprise that 2023 is shaping up to be a year of significant changes. Do you want to...
We are fastly approaching the holiday season filled with festivities, excitement, and of course, gift-giving. The end of the year always seems to be the busiest time of the year. It’s not only the time to show your loved ones you care about them by giving gifts, but it’s the...
As a marketing agency, Influence Digital Solutions is well aware of the benefits of all forms of advertising. Both printed media and our favorite- digital marketing, have been proven to be very effective in reaching people. There is, however, another form of marketing that professionals are finding to be crucial...
Every time you post a picture with a caption, post comments and “likes”, or share links or blogs, you are exercising your brand’s voice. Are you being intentional with each social media interaction? If you’re reading this, your answer might be “no”. Building and maintaining an authentic and consistent brand...
