If you feel somewhat anxious about running your business’ social media account during an election year, you’re certainly not alone. Regardless of where you fall on the political spectrum, your feed will be flooded by ads, heightened conversations, and triggering debates concerning everything from business taxes to healthcare. What organization wouldn’t be stressed out by…
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No one quite expected what our world would look like once COVID-19 began disrupting our day-to-day routines. Workplaces were forced to rearrange themselves, schools and universities quickly went online, and video conferencing became the way we all socialized and did business. We got used to our stay-at-home lives, and the businesses that worked to stay…
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It’s certainly not easy to navigate your business’ next steps when a pandemic strikes. People throughout the global market continue to strategize about how to move forward, especially when events get canceled and morale drops to a new low. But every business has a choice: see this as nothing more than a gut punch or…
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It seems that every headline we see today is concerning the spread and dangers of the coronavirus. Because so much of the information we have is limited, governments around the world are asking its citizens to quarantine themselves so the sickness does not spread. But organizations and businesses are still cautious, cancelling events and encouraging…
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Facebook is the world’s largest social media platform. So, it makes sense that if you’re hoping to reach the greatest audience possible, you should invest in learning about advertising on this social media giant. This may seem like a daunting task, but if you read on, we’re happy to guide you to utilizing this platform…
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For any business looking to expand its horizons, it’s reasonable to consider the following question: should I consider SEO or PPC? Both have pros, and combining the two could very well be the thing that brings your business to the next level. Why SEO? For starters, SEO (Search Engine Optimization) is a practice in which…
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Instagram is the second most downloaded free app in the apple store. Everywhere you look Instagram is always present. If it is taking a selfie with friends, Instagramming your lunch, or even having an Instagram account for your pet, it is everywhere. So if your personal life has an Instagram then why doesn’t your brand? …
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Let’s face it, there are a number of options for nearly every product on the market. When making a purchasing decision, the majority of consumers want to make sure they’re getting a great product for their hard-earned cash. Testimonials are an incredibly important tool for consumers, and the credibility they lend is essential for businesses.…
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In so many ways, the year 2020 marks a brand new start. For those in the digital marketing field, it signifies more than just a new year or even a new decade. The 2010s brought us the widespread popularity of nearly every social media platform in use today. Instagram, a transformational app with larger sales…
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Brand is to a company what personality is to the individual. It is shaped by values, experiences, and priorities, with a few quirky qualities thrown in. In the same way that most people are more trusting of a friend than a stranger, 59% of consumers prefer to buy products from brands familiar to them. If…
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