Category: Digital Marketing

Go Digital. Get Results.

Navigating your Business’ Social Media during an Election Year

If you feel somewhat anxious about running your business’ social media account during an election year, you’re certainly not alone. Regardless of where you fall on the political spectrum, your feed will be flooded by ads, heightened conversations, and triggering debates concerning everything from business taxes to healthcare. What organization wouldn’t be stressed out by…
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September 17, 2020 0

The Key to Staying Afloat

It’s certainly not easy to navigate your business’ next steps when a pandemic strikes. People throughout the global market continue to strategize about how to move forward, especially when events get canceled and morale drops to a new low. But every business has a choice: see this as nothing more than a gut punch or…
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March 19, 2020 0

Responsible Social Media in the Era of the Coronavirus

It seems that every headline we see today is concerning the spread and dangers of the coronavirus. Because so much of the information we have is limited, governments around the world are asking its citizens to quarantine themselves so the sickness does not spread. But organizations and businesses are still cautious, cancelling events and encouraging…
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March 13, 2020 0

Navigating the Power of Facebook Ads

Facebook is the world’s largest social media platform. So, it makes sense that if you’re hoping to reach the greatest audience possible, you should invest in learning about advertising on this social media giant. This may seem like a daunting task, but if you read on, we’re happy to guide you to utilizing this platform…
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March 4, 2020 0

4 Reasons why every brand needs an Instagram

Instagram is the second most downloaded free app in the apple store. Everywhere you look Instagram is always present. If it is taking a selfie with friends, Instagramming your lunch, or even having an Instagram account for your pet, it is everywhere. So if your personal life has an Instagram then why doesn’t your brand? …
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February 10, 2020 0

Why are testimonials so important?

Let’s face it, there are a number of options for nearly every product on the market. When making a purchasing decision, the majority of consumers want to make sure they’re getting a great product for their hard-earned cash. Testimonials are an incredibly important tool for consumers, and the credibility they lend is essential for businesses.…
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January 22, 2020 0

2020 Social Media Trends

In so many ways, the year 2020 marks a brand new start. For those in the digital marketing field, it signifies more than just a new year or even a new decade. The 2010s brought us the widespread popularity of nearly every social media platform in use today. Instagram, a transformational app with larger sales…
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January 7, 2020 1

Steps To Successful Brand Building

Brand is to a company what personality is to the individual. It is shaped by values, experiences, and priorities, with a few quirky qualities thrown in. In the same way that most people are more trusting of a friend than a stranger, 59% of consumers prefer to buy products from brands familiar to them. If…
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December 2, 2019 0

What’s the most important digital marketing tool?

There’s one form of digital media that we recommend to absolutely all of our clients. It’s widespread, simple to use, and has an outstanding ROI. This platform has 2.5 billion users, and it is the most common activity on today’s smartphones. Can you guess what it is?  Email marketing is one of the most effective…
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October 11, 2019 0

Marketing Your Event: The Basics

Maybe we’re biased, but we think that marketing is arguably the most important aspect of planning and carrying out any event. Here’s why: you can create the most incredible event in the history of the events industry, but without a five-star marketing strategy, there will be no one there to enjoy it. Word-of-mouth only goes…
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October 2, 2019 0