From paid advertising to word of mouth, there are dozens of marketing strategies for businesses to employ. But in 2022, there is one that reigns supreme: content marketing. 

What is content marketing? This marketing scheme utilizes social media, blogs, videos, and other media to attract the attention of a targeted audience. Creating consistent content that is authentic and unique to your company will inevitably build a community of trust and loyalty with your desired audience. It also works as a great way to get people talking about your brand, services, and products. So, where do you start? We’ve got some great tips to help you build the perfect content for your next campaign!

  • Set Your Goals

Before you search for what content you’re going to create, you need to first define the goals for your campaign. What do you hope to achieve? 

Some ideas might be:

  • Get more website traffic
  • New subscribers 
  • Increased engagement on social media 
  • Increase revenue
  • Increase SEO (Search Engine Optimization)

As Martin Luther King, Jr. once said, “You can’t build a great building on a weak foundation.” You need to define your goals so you can build strong content. Without this foundation of your goals set, your campaign is likely to fall flat.

  • Research Your Target Audience

Once you fully understand your goals, it’s time to decipher who your content is for. Avoid wasting time, energy, and money by establishing your target audience. The best content marketing strategy will educate and inspire. Design content that will connect with people so strongly, that they’ll want to share it with others. Engage with your audience directly and showcase how you value them. It’s crucial to use empathy and understand the struggles of your target audience and provide the best solutions to help. This shows your followers that you care about them and in time, creates brand loyalty. 

  • Exploring Content 

It’s time to start discovering and creating your content. Start with a collection of content ideas that all fall under the same umbrella. Your ideas should all be linked to a common, overarching theme. The focus of your “umbrella” content should be one general keyword with high search results. All of your supporting pieces should focus on further detailed keywords and work together to give the audience further insight into your company’s purpose. And remember to keep your goals and target audience in mind when creating content! 

  • Measure Your Success

The final step to any great content marketing campaign is analyzing the performance of your content. Did you reach your goals? What was successful? What needs to change moving forth? It’s time to assess the data. 

Pay close attention to: 

  • Engagement: This shows how much your audience is connecting and interested in your content. This includes likes and shares, comments, and mentions on social media.
  • SEO (Search Engine Optimization): Are users finding your business and content through a search engine? Does your keyword ranking demonstrate the relevance of your content?

It may seem daunting to create the best content for your business, but Influence Digital Solutions is here to help you to develop a content marketing campaign that is highly effective and will take your business to new heights! 

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