If you’re reading this blog post, chances are you know at least one social media influencer. These digital celebs are referred to as “influencers”, due to the leverage their accounts have over an audience. This digital industry is led by towering mega-influencers (1 million+ followers), followed by macro-influencers, who boast between 100K and 1M followers.…
Read more
Today’s social media platforms level the marketing playing field in an unprecedented way. Universally accessible resources make it easier than ever for small businesses to compete with high-budget marketing operations. It’s a wise idea to invest in digital marketing, but it is crucial for businesses on a budget to be strategic. Social media accounts act…
Read more
If you have an interest in digital marketing, photography, or visual storytelling, you have likely heard the term “photojournalism”. When I first heard this term, I had so many questions. Is it journalism? Is it photography? Is it an art, or a marketing strategy? In short, it is and can be all of the above.…
Read more
Modern businesses and marketing teams are constantly seeking new ways to increase their engagement and encourage their audience to comment, like, and share their Facebook posts. These actions have a mathematical ripple effect: increasing your favorability in Facebook’s algorithm causes your posts to pop up on more feeds. With so much content on Facebook, how…
Read more
One of the most common questions I get asked is, “Why did you decide to become a digital marketer after working as a travel consultant?” Making this leap has been one of the most rewarding risks I’ve taken. Witnessing the difference that a well-developed digital marketing strategy makes for a business never fails to inspire…
Read more