SOCIAL MEDIA CAMPAIGNS FOR THIS HOLIDAY SEASON
We’re soon approaching ‘the most wonderful time of the year’ and a simple “Happy Holidays” post just isn’t going to cut it this year! In this day and age, it is so important to stand out from the crowd and show off your creativity and holiday spirit in your social media holiday campaigns. Here are some ideas to help inspire you to create the best holiday campaigns for your social media accounts!
Create a Festive #Hashtag
Hashtags are used to boost brand awareness and to collect content to share on social media profiles. For example, Starbucks is known for its red cups during the holiday season. In 2017, Starbucks launched their campaign “Project Give Good”, which offered gift cards so their customers could take a break with a cup of coffee. Customers were encouraged to post pictures of their festive cups with the hashtag #GiveGood. Starbucks got it right! Their customers became a part of their holiday campaign with posts and the use of their hashtag. Once you create the opportunity for participation, the sky’s the limit! User-generated content is incredibly powerful and can expand your brand exponentially this holiday season!
Offer a Free Holiday Gift Guide
We all know that buying gifts can get very stressful once winter comes along. Showing off all your brand has to offer with a variety of gift inspirations works as a great social media holiday campaign! Help out your followers by putting together free gift guides. Based on your products and your audience, you can share a few different gift guides. For example, “Best Gifts for the Special Person in Your Life”, or even “What to Get Your Parents for the Holidays”. Include pictures that users can click on the products and are brought to a whole page of inspiration, including who in their life, could receive the gift. This idea is especially perfect if you’re a retail or eCommerce store. Just think how many of your products can be wrapped up in festive paper and tied with a bow!
Collaborate with Social Media Influencers
A decade ago, social media influencers were limited only to celebrities and a few special bloggers. Now with the incredible expansion of social media, influencer marketing is getting used more and more by brands all around the globe to better establish their presence on social media and to gain more customers. Collaborating with influencers includes the uses of endorsements and product mentions. Make sure you find influencers with the right group of followers and future customers for your brand. Once you find influencers you’d like to collaborate with, decide on your campaign goals, budget, and how you’ll be communicating with them. Influencer marketing is so beneficial because of the high amount of trust that influencers have created with their followers. It has proven to be very valuable for companies, especially during the holiday season!
Give Back to Your Community
It’s the season of giving and what’s better than to contribute to a good cause! Use your social media platform to highlight a charity that your business is involved in. If you don’t have a cause that you support, consider finding one that you and your team feel passionate about helping! Your team could participate in activities benefiting the charity, produce a fundraiser, or make a donation. It’s wise to choose a cause that is aligned to your company’s values. Be sure to share not only the charity itself on your social media accounts, but also how your brand is supporting the cause and offer ways that your followers can get involved too!
Show your holiday spirit and try to implement one or more of these festive social media campaigns this holiday season! Most importantly, don’t forget to connect with your followers. The holiday season can become so stressful for some , but providing your consumers with a fun and engaging experience will build loyalty and appreciation that will last beyond the winter season. Whether it’s a new #hashtag or assembling free holiday gift guides, Influence Digital Solutions is here to help!