Around the world, thousands of users are trying to tell their stories, but what makes your message different? How do you get people to listen? With confusion comes uncertainty, and consumers look for messages that make their goals seem attainable. Humans are constantly looking to improve their quality of life, and a brand framing a product as necessary will increase engagement. You might be wondering, how do I get my message across? There are many do’s and don’ts when telling your brand’s story to an audience. 

DO Articulate The Importance of Your Brand

A message that clearly explains the importance of a brand is important in drawing the correct audience. When speaking with clarity, you will be able to develop a consistent consumer base that resonates with whatever you are trying to sell. Users are not willing to sit through the trouble of untangling a confusing message, so it is important to tell a clear story that is appealing to your audience. Presenting a simple and easy message is essential in building a brand and engaging an audience.

To learn more about cultivating a brand’s voice and increasing user engagement, check out our past blog about How to Best Build Your Brands Voice

DO Guide Your Audience

Presenting a message containing a clear plan for your audience is essential in increasing engagement and reaching your target audience. When users look at a message, they are not only watching someone else’s accomplishments but want to know how they can achieve it themselves. Humans are constantly looking for messages that will improve their quality of life, and a brand sharing the steps to accomplish that goal inspires its audience. By creating a guide to achieving an overall plan, or explaining how a plan can be met through the purchase of a product, the users become more invested. A message should be a guide that helps consumers meet their goals, further engaging an audience.

DON’T Make Your Message Unnecessary

If you are articulating a message, you want to communicate why your product is necessary. Your audience needs to know why they need to engage with your message and how it will make them thrive in their personal lives. People don’t care about things that do not benefit them. Humans are wired to be on the lookout for messages that are guaranteed to improve their quality of life. If your message presents itself as necessary, information as simple as what foods to eat and what books to read can draw an audience. Communicating a clear message that stands out as necessary to an audience will engage the audience. 

DON’T Make Your Message Confusing

If your message is unappealing and confusing, then users will not engage with what you are trying to say. When a user clicks on someone’s profile, they want to know what the influencer stands for as well as their achievements and goals. A profile that is not consistent in its message remains confusing and would be unable to target an audience. People cannot resonate with a message that does not make sense. Presenting a message with clarity and consistency will allow users to try to implement the message into their own lives.

Articulating the importance of your brand is essential in drawing a target audience and increasing engagement. When users are able to comprehend a brand’s mission, they are more likely to resonate with the message presented. Organizations that offer a guide for their users will attract an audience working to achieve their goals. Humans are looking for ways to thrive, and a good message will let them realize that their goals are not far from reach. When a message is seen as unnecessary or confusing, an audience will not be engaged in the product or see how it could improve their quality of life. There is power in every message, and it is important that your message is clear and resonates with your audience.

To better understand how to articulate a message to an audience, visit our blog post about Why Storytelling Is the Key to Brand Marketing. Start sharing your message and contact the experts at Influence Digital Solutions today! 

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